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The Clorox Company
thecloroxcompany.com·Fcohort grade·56.5 mean·2/2 sites scored·0/2 meet Web Standards·range 54–59·median 57·built 2 sites
Categories
| Category | Grade | Score | Measurements |
|---|---|---|---|
| Brand Presence | F | 34 | 20 |
| Performance | F | 44 | 10 |
| Email & Communications | F | 47 | 19 |
| AI Readiness | F | 52 | 6 |
| Security & Infrastructure | F | 56 | 25 |
| Modern Web | D | 60 | 6 |
| SEO & Discoverability | D | 61 | 14 |
| Security | D | 65 | 16 |
| Privacy & Compliance | C | 78 | 8 |
| Accessibility | A | 93 | 10 |
| Trust & Reputation | A | 94 | 2 |
| Tech Fingerprint | A | 100 | 4 |
Common failure pattern
Factors that score below 50 on at least 75% of this vendor's attributed sites. Δ vs index = how much worse the cohort fails compared to the all-WQI baseline. Sorted by Δ desc.
| Factor | Category | Cohort % | Index % | Δ vs index |
|---|---|---|---|---|
| HTTP/3 support | Modern Web | 100.0% | 51.4% | +48.6% |
| Lazy loading on below-fold images | Performance | 100.0% | 64.0% | +36.0% |
| Lead magnet / signup incentive detected (free download, ebook, etc.) | Email & Communications | 100.0% | 74.6% | +25.4% |
| Email Service Provider (ESP) detected | Email & Communications | 100.0% | 75.7% | +24.3% |
| Transactional email provider detected (from SPF includes) | Email & Communications | 100.0% | 86.7% | +13.3% |
| Image optimization (WebP/AVIF) | Performance | 100.0% | 89.5% | +10.5% |
| CCPA "Do Not Sell or Share My Personal Information" link | Privacy & Compliance | 100.0% | 92.9% | +7.1% |
| DNSSEC validation | Security & Infrastructure | 100.0% | 94.4% | +5.6% |
| CAA records | Security & Infrastructure | 100.0% | 95.5% | +4.5% |
| HSTS preload list inclusion | Security & Infrastructure | 100.0% | 95.8% | +4.2% |
Attributed sites · 2
no theme credits
| Site | Score | Factors | Last scored |
|---|---|---|---|
| soyvay.com | 59 | 62 | 2026-05-17 |
| espanol.kingsford.com | 54 | 60 | 2026-05-17 |
Cohort = every site whose footer credits this vendor. Composite scores come from the same registry pass that powers per-site dossiers; sites shown without a score haven't been audited yet. Open the knowledge base (KB in the header) for how each factor is measured.