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Swift Horse Marketing
swifthorsemarketing.com·Dcohort grade·65.3 mean·4/4 sites scored·0/4 meet Web Standards·range 64–67·median 65·built 4 sites
Categories
| Category | Grade | Score | Measurements |
|---|---|---|---|
| Brand Presence | F | 45 | 30 |
| Security & Infrastructure | F | 52 | 50 |
| Performance | F | 60 | 23 |
| Email & Communications | D | 63 | 41 |
| Privacy & Compliance | D | 64 | 18 |
| AI Readiness | C | 70 | 12 |
| Modern Web | B | 83 | 12 |
| Security | B | 85 | 40 |
| Accessibility | B | 86 | 20 |
| SEO & Discoverability | A | 91 | 28 |
| Tech Fingerprint | A | 93 | 8 |
| Trust & Reputation | A | 95 | 5 |
Common failure pattern
Factors that score below 50 on at least 75% of this vendor's attributed sites. Δ vs index = how much worse the cohort fails compared to the all-WQI baseline. Sorted by Δ desc.
| Factor | Category | Cohort % | Index % | Δ vs index |
|---|---|---|---|---|
| Lazy loading on below-fold images | Performance | 100.0% | 64.0% | +36.0% |
| Email Service Provider (ESP) detected | Email & Communications | 100.0% | 75.7% | +24.3% |
| Transactional email provider detected (from SPF includes) | Email & Communications | 100.0% | 86.7% | +13.3% |
| Image optimization (WebP/AVIF) | Performance | 100.0% | 89.5% | +10.5% |
| CCPA "Do Not Sell or Share My Personal Information" link | Privacy & Compliance | 100.0% | 92.9% | +7.1% |
| DNSSEC validation | Security & Infrastructure | 100.0% | 94.4% | +5.6% |
| CAA records | Security & Infrastructure | 100.0% | 95.5% | +4.5% |
| HSTS preload list inclusion | Security & Infrastructure | 100.0% | 95.8% | +4.2% |
| MTA-STS & TLS-RPT | Security & Infrastructure | 100.0% | 98.5% | +1.5% |
| Trustpilot presence + rating | Brand Presence | 100.0% | 99.6% | 0.4% |
Attributed sites · 4
no theme credits
| Site | Score | Factors | Last scored |
|---|---|---|---|
| cookiesandcups.com | 67 | 64 | 2026-05-11 |
| easydinnerideas.com | 66 | 59 | 2026-05-11 |
| ahealthylifeforme.com | 64 | 62 | 2026-05-11 |
| thenovicechefblog.com | 64 | 58 | 2026-05-12 |
Cohort = every site whose footer credits this vendor. Composite scores come from the same registry pass that powers per-site dossiers; sites shown without a score haven't been audited yet. Open the knowledge base (KB in the header) for how each factor is measured.