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Article - Brand and Digital for Culture, Commerce and Good.
madebyarticle.com·Fcohort grade·53.0 mean·3/3 sites scored·0/3 meet Web Standards·range 46–63·median 50·built 3 sites
Categories
| Category | Grade | Score | Measurements |
|---|---|---|---|
| Modern Web | F | 30 | 7 |
| Brand Presence | F | 37 | 25 |
| Security & Infrastructure | F | 41 | 38 |
| Performance | F | 48 | 14 |
| Email & Communications | F | 53 | 30 |
| Privacy & Compliance | F | 53 | 13 |
| AI Readiness | F | 57 | 9 |
| Security | D | 67 | 24 |
| Accessibility | C | 73 | 15 |
| SEO & Discoverability | B | 88 | 21 |
| Trust & Reputation | A | 95 | 5 |
| Tech Fingerprint | A | 100 | 6 |
Common failure pattern
Factors that score below 50 on at least 75% of this vendor's attributed sites. Δ vs index = how much worse the cohort fails compared to the all-WQI baseline. Sorted by Δ desc.
| Factor | Category | Cohort % | Index % | Δ vs index |
|---|---|---|---|---|
| HTTP/3 support | Modern Web | 100.0% | 51.4% | +48.6% |
| IPv6 support | Modern Web | 100.0% | 53.5% | +46.5% |
| Lazy loading on below-fold images | Performance | 100.0% | 64.0% | +36.0% |
| Transactional email provider detected (from SPF includes) | Email & Communications | 100.0% | 86.7% | +13.3% |
| Image optimization (WebP/AVIF) | Performance | 100.0% | 89.5% | +10.5% |
| CCPA "Do Not Sell or Share My Personal Information" link | Privacy & Compliance | 100.0% | 92.9% | +7.1% |
| DNSSEC validation | Security & Infrastructure | 100.0% | 94.4% | +5.6% |
| CAA records | Security & Infrastructure | 100.0% | 95.5% | +4.5% |
| HSTS preload list inclusion | Security & Infrastructure | 100.0% | 95.8% | +4.2% |
| Trustpilot presence + rating | Brand Presence | 100.0% | 99.6% | 0.4% |
Attributed sites · 3
Detection: regex for every site · no theme credits
| Site | Score | Factors | Last scored |
|---|---|---|---|
| nutritionstripped.com | 63 | 58 | 2026-05-12 |
| sussexroyal.com | 50 | 61 | 2026-05-12 |
| wendyslookbook.com | 46 | 61 | 2026-05-12 |
Cohort = every site whose footer credits this vendor. Composite scores come from the same registry pass that powers per-site dossiers; sites shown without a score haven't been audited yet. Open the knowledge base (KB in the header) for how each factor is measured.