/ / vendor / instinctivebranding
Instinctive Branding
instinctivebranding.com·Fcohort grade·48.0 mean·1/1 sites scored·0/1 meet Web Standards·range 48–48·median 48·built 1 site
Categories
| Category | Grade | Score | Measurements |
|---|---|---|---|
| Brand Presence | F | 34 | 10 |
| Email & Communications | F | 40 | 9 |
| Privacy & Compliance | F | 43 | 4 |
| Security & Infrastructure | F | 49 | 12 |
| SEO & Discoverability | F | 53 | 7 |
| Performance | F | 56 | 4 |
| AI Readiness | F | 58 | 3 |
| Accessibility | D | 66 | 5 |
| Security | C | 76 | 10 |
| Tech Fingerprint | A | 100 | 1 |
| Modern Web | A | 100 | 3 |
| Trust & Reputation | A | 100 | 1 |
Common failure pattern
Factors that score below 50 on at least 75% of this vendor's attributed sites. Δ vs index = how much worse the cohort fails compared to the all-WQI baseline. Sorted by Δ desc.
| Factor | Category | Cohort % | Index % | Δ vs index |
|---|---|---|---|---|
| Email forwarding service detected (improvmx, forwardemail, etc.) | Email & Communications | 100.0% | 11.1% | +88.9% |
| Font loading strategy (FOUT/FOIT/swap) | Performance | 100.0% | 41.5% | +58.5% |
| Heading hierarchy validity | Accessibility | 100.0% | 45.1% | +54.9% |
| Skip-to-content link | Accessibility | 100.0% | 53.9% | +46.1% |
| Email Service Provider (ESP) detected | Email & Communications | 100.0% | 75.7% | +24.3% |
| Transactional email provider detected (from SPF includes) | Email & Communications | 100.0% | 86.7% | +13.3% |
| Image optimization (WebP/AVIF) | Performance | 100.0% | 89.5% | +10.5% |
| DNSSEC validation | Security & Infrastructure | 100.0% | 94.4% | +5.6% |
| CAA records | Security & Infrastructure | 100.0% | 95.5% | +4.5% |
| HSTS preload list inclusion | Security & Infrastructure | 100.0% | 95.8% | +4.2% |
Attributed sites · 1
Detection: regex for every site · no theme credits
| Site | Score | Factors | Last scored |
|---|---|---|---|
| courtwhitman.com | 48 | 58 | 2026-05-14 |
Cohort = every site whose footer credits this vendor. Composite scores come from the same registry pass that powers per-site dossiers; sites shown without a score haven't been audited yet. Open the knowledge base (KB in the header) for how each factor is measured.