stripe.com
SaaS / Product site based in United States, served through cloudflare, with email running through google.
Performance66Excellent
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS)
Your homepage is slow on mobile. The data Google uses to rank pages says real visitors wait too long for it to feel ready.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Image optimization (WebP/AVIF)
Your images use modern formats (WebP / AVIF) — visitors download a fraction of the bytes.
Lazy loading on below-fold images
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
7 additional standards didn't apply to this category
Accessibility75Excellent
No skip-to-content link is published. Keyboard users have to tab through every nav item on every page before reaching the content.
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Every image on your homepage has alt text — screen readers can describe them.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
3 additional standards didn't apply to this category
Brand presence77Excellent
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
LinkedIn Company Page (presence + employee count + follower count)
We couldn't find a LinkedIn Company Page for this business. B2B prospects look for it before reaching out.
Wayback Machine site age & last snapshot
Your site has been online for years — public archives have a long history of it.
12 additional standards didn't apply to this category
Privacy78Excellent
CCPA "Do Not Sell or Share My Personal Information" link
No CCPA "Do Not Sell or Share My Personal Information" link found. If you have California visitors and sell or share data, this is required.
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
Cookie scan — actual cookies set on first load
Your homepage sets only essential cookies before consent. Non-essential cookies fire after opt-in.
1 additional standard didn't apply to this category
Email health79Excellent
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
Lead magnet / signup incentive detected (free download, ebook, etc.)
We didn't find a lead magnet on your homepage — no free download, sample, or signup incentive. Visitors who aren't ready to buy have nothing to take with them.
Mailto: direct contact link present
We couldn't find a tap-to-email link anywhere on your site.
DMARC is enforcing — spoofed mail from your domain gets quarantined or rejected.
SPF is set and lists your sending services as approved senders.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
DMARC aggregate reporting enabled (rua=)
You're set up to receive daily DMARC reports of spoofing attempts.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
Your published contact address is on your own domain, not a free inbox.
SPF lookup count (10-limit deliverability check)
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
4 additional standards didn't apply to this category
Security80Excellent
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Certificate validity-period brevity
Your certificate lifetime is on the longer end (> 90 days). ACME-class certs renew every 60-90 days and rotate cleanly.
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
Your site is sending the standard browser-protection headers.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
None of the common admin or developer paths are publicly reachable.
Your domain is on the HSTS preload list — every modern browser refuses HTTP before the first visit, closing the bootstrap window.
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Certificate key strength and signature algorithm
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your TLS handshake completes quickly — under 300ms on a cold connection.
5 additional standards didn't apply to this category
AI-readiness81Excellent
JSON-LD richness score for LLMs
We couldn't find any organization details in your page's structured data.
1 additional standard didn't apply to this category
SEO87Excellent
No breadcrumb schema is published. Search engines can't show breadcrumb trails under your listings, and visitors lose the trail to important pages.
Schema.org structured data presence
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Title, meta description, OG, Twitter cards, canonical
Your homepage has the title, description, OG, Twitter, and canonical tags.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
4 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
16 additional standards planned, scorer not yet implemented.
Is it fast?66Excellent
Your site uses the newest connection style
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
How fast your site loads on a phone
Your homepage is slow on mobile. The data Google uses to rank pages says real visitors wait too long for it to feel ready.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Your photos are saved in modern formats
Your images use modern formats (WebP / AVIF) — visitors download a fraction of the bytes.
Photos lower on the page wait their turn
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
7 additional standards didn't apply to this site
Does this look like a real business?73Excellent
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
We couldn't find a LinkedIn Company Page for this business. B2B prospects look for it before reaching out.
How long your site has been online
Your site has been online for years — public archives have a long history of it.
Whether you have a Wikipedia entry
Your business has a Wikipedia entry — a strong reputation signal.
A contact form people can actually find
A visible contact form is reachable from your homepage.
6 additional standards didn't apply to this site
Can everyone use it?75Excellent
No skip-to-content link is published. Keyboard users have to tab through every nav item on every page before reaching the content.
Your headings are in a sensible order
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
3 additional standards didn't apply to this site
Does it respect visitor privacy?78Excellent
California privacy opt-out link
No CCPA "Do Not Sell or Share My Personal Information" link found. If you have California visitors and sell or share data, this is required.
How many outside companies you let watch your visitors
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
What your site actually drops on visitors' phones
Your homepage sets only essential cookies before consent. Non-essential cookies fire after opt-in.
You have a terms of service page
Your terms of service page is reachable from the homepage.
1 additional standard didn't apply to this site
Is it safe to visit?80Excellent
Visitors connect faster on the first click
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Your padlock renews on a healthy schedule
Your certificate lifetime is on the longer end (> 90 days). ACME-class certs renew every 60-90 days and rotate cleanly.
Only your approved vendors can issue your padlock
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
Browser-level protections for visitors
Your site is sending the standard browser-protection headers.
Private files aren't open to the public
None of the common admin or developer paths are publicly reachable.
Your site is on the browser-baked-in safe list
Your domain is on the HSTS preload list — every modern browser refuses HTTP before the first visit, closing the bootstrap window.
Old TLS versions are turned off
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Your padlock isn't using outdated keys
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your site finishes its handshake quickly
Your TLS handshake completes quickly — under 300ms on a cold connection.
5 additional standards didn't apply to this site
Is email from this domain trustworthy?82Excellent
Keeps your email private in transit
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
A clickable email link on your site
We couldn't find a tap-to-email link anywhere on your site.
Stops scammers from emailing customers as you
DMARC is enforcing — spoofed mail from your domain gets quarantined or rejected.
Lists who's allowed to email as your business
SPF is set and lists your sending services as approved senders.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
You get reports when someone fakes your email
You're set up to receive daily DMARC reports of spoofing attempts.
Your email setup is under a hidden limit
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this site
Can people find this site?85Excellent
A trail showing where visitors are on your site
No breadcrumb schema is published. Search engines can't show breadcrumb trails under your listings, and visitors lose the trail to important pages.
How well your site feeds AI the right facts
We couldn't find any organization details in your page's structured data.
Hidden labels that explain your business to Google
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Whether you're letting AI assistants read your site
You aren't blocking any AI crawlers in your robots.txt.
How your site appears when shared or in search results
Your homepage has the title, description, OG, Twitter, and canonical tags.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
A summary file for AI assistants
Your /llms.txt file is published — AI assistants can read your summary.
5 additional standards didn't apply to this site