standardwool.uk
4-year-old e-commerce site, served through Fastly, with email running through custom-or-self-hosted.
Performance61Solid
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Lazy loading on below-fold images
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Font loading strategy (FOUT/FOIT/swap)
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS)
Your homepage is mid-pack on mobile. Reasonable but Google's ranking signal rewards faster sites.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
6 additional standards didn't apply to this category
Accessibility64Solid
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
No skip-to-content link is published. Keyboard users have to tab through every nav item on every page before reaching the content.
Text on your homepage doesn't meet WCAG AA contrast minimums against its background. Visitors with low vision can't read parts of the page.
Every image on your homepage has alt text — screen readers can describe them.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
2 additional standards didn't apply to this category
Email health66Excellent
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
DMARC aggregate reporting enabled (rua=)
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Lead magnet / signup incentive detected (free download, ebook, etc.)
We didn't find a lead magnet on your homepage — no free download, sample, or signup incentive. Visitors who aren't ready to buy have nothing to take with them.
Email provider class (Workspace / 365 / Zoho / self-hosted / shared)
We couldn't confidently identify which service is hosting your email.
SPF is set and lists your sending services as approved senders.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
Your published contact address is on your own domain, not a free inbox.
SPF lookup count (10-limit deliverability check)
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Mailto: direct contact link present
Your site exposes a mailto: link visitors can tap to start a message.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
4 additional standards didn't apply to this category
AI-readiness70Excellent
JSON-LD richness score for LLMs
We couldn't find any organization details in your page's structured data.
1 additional standard didn't apply to this category
Privacy72Excellent
Terms of service page presence
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
Cookie banner presence + CMP detection
No cookie banner detected, but trackers are present. If you serve EU or California traffic, this is a compliance gap.
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
Cookie scan — actual cookies set on first load
Your homepage sets only essential cookies before consent. Non-essential cookies fire after opt-in.
1 additional standard didn't apply to this category
Brand presence72Excellent
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
We couldn't find a Facebook Page linked from your site. Many consumers still check Facebook before booking or buying.
Instagram presence (link from site → IG profile)
We couldn't find an Instagram profile linked from your site. For local / consumer-facing brands, Instagram is the lead channel.
Your domain has been registered for years — long enough to clear fraud-detection signals.
Wayback Machine site age & last snapshot
Your site has been online for years — public archives have a long history of it.
9 additional standards didn't apply to this category
Security74Excellent
Your site isn't sending any of the standard browser-protection headers.
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Your TLS handshake is on the slower side. A CDN with anycast edges and session resumption usually cuts this in half.
WordPress REST API user enumeration exposure
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
Some common admin or developer paths are reachable from the public internet.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Certificate key strength and signature algorithm
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Certificate validity-period brevity
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
5 additional standards didn't apply to this category
SEO98Excellent
Schema.org structured data presence
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Title, meta description, OG, Twitter cards, canonical
Your homepage has the title, description, OG, Twitter, and canonical tags.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Your pages publish breadcrumb schema — search results show the path back to important sections.
hreflang for multi-language sites
Your hreflang tags are published — visitors get routed to the right language version.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
3 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
17 additional standards planned, scorer not yet implemented.
Is it fast?61Solid
Your site uses the newest connection style
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Photos lower on the page wait their turn
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Your text shows up while fonts load
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
How fast your site loads on a phone
Your homepage is mid-pack on mobile. Reasonable but Google's ranking signal rewards faster sites.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
6 additional standards didn't apply to this site
Can everyone use it?64Solid
Your headings are in a sensible order
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
No skip-to-content link is published. Keyboard users have to tab through every nav item on every page before reaching the content.
Text on your homepage doesn't meet WCAG AA contrast minimums against its background. Visitors with low vision can't read parts of the page.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
2 additional standards didn't apply to this site
Is email from this domain trustworthy?66Excellent
Stops scammers from emailing customers as you
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
Keeps your email private in transit
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
You get reports when someone fakes your email
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
What's actually running your email
We couldn't confidently identify which service is hosting your email.
Lists who's allowed to email as your business
SPF is set and lists your sending services as approved senders.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
Your email setup is under a hidden limit
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
A clickable email link on your site
Your site exposes a mailto: link visitors can tap to start a message.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this site
Does it respect visitor privacy?72Excellent
You have a terms of service page
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
Cookie consent banner for European visitors
No cookie banner detected, but trackers are present. If you serve EU or California traffic, this is a compliance gap.
How many outside companies you let watch your visitors
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
What your site actually drops on visitors' phones
Your homepage sets only essential cookies before consent. Non-essential cookies fire after opt-in.
1 additional standard didn't apply to this site
Is it safe to visit?74Excellent
Browser-level protections for visitors
Your site isn't sending any of the standard browser-protection headers.
Only your approved vendors can issue your padlock
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Visitors connect faster on the first click
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Your site finishes its handshake quickly
Your TLS handshake is on the slower side. A CDN with anycast edges and session resumption usually cuts this in half.
WordPress isn't leaking your usernames
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Private files aren't open to the public
Some common admin or developer paths are reachable from the public internet.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
Your domain can't be quietly hijacked
DNSSEC is enabled — your DNS responses are cryptographically signed.
Old TLS versions are turned off
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Your padlock isn't using outdated keys
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your padlock renews on a healthy schedule
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
5 additional standards didn't apply to this site
Does this look like a real business?76Excellent
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
Whether anyone's written about you lately
No news mentions of this domain in the last 30 days.
How long your domain has existed
Your domain has been registered for years — long enough to clear fraud-detection signals.
How long your site has been online
Your site has been online for years — public archives have a long history of it.
A contact form people can actually find
A visible contact form is reachable from your homepage.
6 additional standards didn't apply to this site
Can people find this site?90Excellent
How well your site feeds AI the right facts
We couldn't find any organization details in your page's structured data.
Hidden labels that explain your business to Google
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Whether you're letting AI assistants read your site
You aren't blocking any AI crawlers in your robots.txt.
How your site appears when shared or in search results
Your homepage has the title, description, OG, Twitter, and canonical tags.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
A trail showing where visitors are on your site
Your pages publish breadcrumb schema — search results show the path back to important sections.
Telling Google which language a visitor should see
Your hreflang tags are published — visitors get routed to the right language version.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
A summary file for AI assistants
Your /llms.txt file is published — AI assistants can read your summary.
4 additional standards didn't apply to this site