sdwhale.com
7-year-old local business site based in California, the United States, served through cloudflare, with email running through custom-or-self-hosted.
Performance52Needs work
Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS)
Your homepage is slow on mobile. The data Google uses to rank pages says real visitors wait too long for it to feel ready.
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Font loading strategy (FOUT/FOIT/swap)
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
Lazy loading on below-fold images
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Your homepage is acceptable on desktop but not fast — there's headroom to improve.
Core Web Vitals from CrUX (Real User Monitoring)
Real visitors report fast loads in Chrome User Experience data — your live performance is genuinely good.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
4 additional standards didn't apply to this category
Privacy64Solid
Terms of service page presence
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
CCPA "Do Not Sell or Share My Personal Information" link
No CCPA "Do Not Sell or Share My Personal Information" link found. If you have California visitors and sell or share data, this is required.
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
Cookie scan — actual cookies set on first load
Your homepage sets only essential cookies before consent. Non-essential cookies fire after opt-in.
1 additional standard didn't apply to this category
Email health73Excellent
DMARC aggregate reporting enabled (rua=)
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
You're showing a free Gmail / Yahoo / Outlook address on your site. Visitors can't tell whether the inbox really belongs to you, and search engines treat the listing as less trustworthy.
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
Mailto: direct contact link present
We couldn't find a tap-to-email link anywhere on your site.
Email provider class (Workspace / 365 / Zoho / self-hosted / shared)
We couldn't confidently identify which service is hosting your email.
SPF is set and lists your sending services as approved senders.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
SPF lookup count (10-limit deliverability check)
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
Lead magnet / signup incentive detected (free download, ebook, etc.)
Your homepage offers a lead magnet — visitors who aren't ready to buy can still leave with something useful.
6 additional standards didn't apply to this category
AI-readiness75Excellent
JSON-LD richness score for LLMs
We couldn't find any organization details in your page's structured data.
3 additional standards didn't apply to this category
Security83Excellent
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Certificate key strength and signature algorithm
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
None of the common admin or developer paths are publicly reachable.
Modern cipher suite preference
The handshake negotiates a modern AEAD cipher (AES-GCM or ChaCha20-Poly1305).
Forward secrecy is guaranteed by the negotiated handshake — past traffic stays unreadable even if your key leaks.
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Certificate validity-period brevity
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your TLS handshake completes quickly — under 300ms on a cold connection.
8 additional standards didn't apply to this category
Brand presence88Excellent
Google Business Profile presence + rating
We couldn't find a Google Business Profile linked to this domain.
Your domain has been registered for years — long enough to clear fraud-detection signals.
Wayback Machine site age & last snapshot
Your site has been online for years — public archives have a long history of it.
11 additional standards didn't apply to this category
SEO92Excellent
Title, meta description, OG, Twitter cards, canonical
Your homepage is missing one or more of the standard social-share and search-preview tags.
Schema.org structured data presence
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
6 additional standards didn't apply to this category
Accessibility100Excellent
axe-core / WAVE accessibility scan
Your homepage passes automated accessibility checks — no obvious blockers for screen readers or keyboard users.
Your accessibility statement page is published — visitors can find out what standards you commit to.
Every image on your homepage has alt text — screen readers can describe them.
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
20 additional standards planned, scorer not yet implemented.
Is it fast?52Needs work
How fast your site loads on a phone
Your homepage is slow on mobile. The data Google uses to rank pages says real visitors wait too long for it to feel ready.
Your site uses the newest connection style
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Your text shows up while fonts load
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
Photos lower on the page wait their turn
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
How fast your site loads on a laptop
Your homepage is acceptable on desktop but not fast — there's headroom to improve.
How real visitors actually experience your speed
Real visitors report fast loads in Chrome User Experience data — your live performance is genuinely good.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
4 additional standards didn't apply to this site
Does it respect visitor privacy?64Solid
You have a terms of service page
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
California privacy opt-out link
No CCPA "Do Not Sell or Share My Personal Information" link found. If you have California visitors and sell or share data, this is required.
How many outside companies you let watch your visitors
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
What your site actually drops on visitors' phones
Your homepage sets only essential cookies before consent. Non-essential cookies fire after opt-in.
1 additional standard didn't apply to this site
Is email from this domain trustworthy?75Excellent
You get reports when someone fakes your email
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Stops scammers from emailing customers as you
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
A clickable email link on your site
We couldn't find a tap-to-email link anywhere on your site.
What's actually running your email
We couldn't confidently identify which service is hosting your email.
Lists who's allowed to email as your business
SPF is set and lists your sending services as approved senders.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
Your email setup is under a hidden limit
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
5 additional standards didn't apply to this site
Does this look like a real business?76Excellent
Your listing on Google Maps and search
We couldn't find a Google Business Profile linked to this domain.
How long your domain has existed
Your domain has been registered for years — long enough to clear fraud-detection signals.
How long your site has been online
Your site has been online for years — public archives have a long history of it.
A contact form people can actually find
A visible contact form is reachable from your homepage.
8 additional standards didn't apply to this site
Is it safe to visit?83Excellent
Visitors connect faster on the first click
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your padlock isn't using outdated keys
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
Private files aren't open to the public
None of the common admin or developer paths are publicly reachable.
The padlock uses strong, modern math
The handshake negotiates a modern AEAD cipher (AES-GCM or ChaCha20-Poly1305).
Old recordings stay locked even if a key leaks
Forward secrecy is guaranteed by the negotiated handshake — past traffic stays unreadable even if your key leaks.
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your padlock renews on a healthy schedule
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your site finishes its handshake quickly
Your TLS handshake completes quickly — under 300ms on a cold connection.
8 additional standards didn't apply to this site
Can people find this site?89Excellent
How your site appears when shared or in search results
Your homepage is missing one or more of the standard social-share and search-preview tags.
How well your site feeds AI the right facts
We couldn't find any organization details in your page's structured data.
Hidden labels that explain your business to Google
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
9 additional standards didn't apply to this site
Can everyone use it?100Excellent
Your site works for visitors with disabilities
Your homepage passes automated accessibility checks — no obvious blockers for screen readers or keyboard users.
You have an accessibility statement
Your accessibility statement page is published — visitors can find out what standards you commit to.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Your headings are in a sensible order
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.