practicalselfreliance.com
10-year-old corporate / B2B site based in United States, served through cloudflare, with email running through protonmail.
Privacy55Solid
Terms of service page presence
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
CCPA "Do Not Sell or Share My Personal Information" link
No CCPA "Do Not Sell or Share My Personal Information" link found. If you have California visitors and sell or share data, this is required.
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
2 additional standards didn't apply to this category
Brand presence57Solid
Google Business Profile presence + rating
We couldn't find a Google Business Profile linked to this domain.
Yelp presence + rating + review count
We couldn't find a Yelp listing for this business. Local-business searches and recommendation engines lean on Yelp as a signal.
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
LinkedIn Company Page (presence + employee count + follower count)
We couldn't find a LinkedIn Company Page for this business. B2B prospects look for it before reaching out.
Apple Maps presence (Apple Business Connect)
We couldn't find an Apple Business Connect listing. Apple Maps visitors and Siri queries can't find you cleanly.
Instagram presence (link from site → IG profile)
We couldn't find an Instagram profile linked from your site. For local / consumer-facing brands, Instagram is the lead channel.
Your domain has been registered for years — long enough to clear fraud-detection signals.
6 additional standards didn't apply to this category
AI-readiness62Solid
JSON-LD richness score for LLMs
We couldn't find any organization details in your page's structured data.
1 additional standard didn't apply to this category
Performance63Solid
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS)
Your homepage is mid-pack on mobile. Reasonable but Google's ranking signal rewards faster sites.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Lazy loading on below-fold images
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
7 additional standards didn't apply to this category
Email health71Excellent
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
DMARC aggregate reporting enabled (rua=)
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Mailto: direct contact link present
We couldn't find a tap-to-email link anywhere on your site.
Lead magnet / signup incentive detected (free download, ebook, etc.)
We didn't find a lead magnet on your homepage — no free download, sample, or signup incentive. Visitors who aren't ready to buy have nothing to take with them.
Email provider class (Workspace / 365 / Zoho / self-hosted / shared)
We couldn't confidently identify which service is hosting your email.
DMARC is enforcing — spoofed mail from your domain gets quarantined or rejected.
SPF is set and lists your sending services as approved senders.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
Your published contact address is on your own domain, not a free inbox.
Newsletter signup form detected
Your homepage exposes a newsletter or signup form — visitors can subscribe without leaving the page.
Email Service Provider (ESP) detected
Your Email Service Provider is detectable — newsletters and marketing email have a real sending platform behind them.
SPF lookup count (10-limit deliverability check)
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
2 additional standards didn't apply to this category
Security73Excellent
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Your domain isn't on Chrome's HSTS preload list. The first visit from a new browser still has a brief window where an attacker could intercept it.
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
WordPress REST API user enumeration exposure
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
Some common admin or developer paths are reachable from the public internet.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
Your site is sending the standard browser-protection headers.
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Certificate key strength and signature algorithm
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Certificate validity-period brevity
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your TLS handshake completes quickly — under 300ms on a cold connection.
4 additional standards didn't apply to this category
SEO80Excellent
Better Business Bureau accreditation
We couldn't find a BBB accreditation for this business. Older / risk-averse customers still look for the BBB seal.
Schema.org structured data presence
Your homepage doesn't publish any Schema.org structured data. Search engines and AI tools fall back to guessing what your site is — and they guess wrong more often than not.
Title, meta description, OG, Twitter cards, canonical
Your homepage has the title, description, OG, Twitter, and canonical tags.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Your pages publish breadcrumb schema — search results show the path back to important sections.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
3 additional standards didn't apply to this category
Accessibility100Excellent
Your accessibility statement page is published — visitors can find out what standards you commit to.
Every image on your homepage has alt text — screen readers can describe them.
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
11 additional standards planned, scorer not yet implemented.
Does this look like a real business?45Needs work
Your listing on Google Maps and search
We couldn't find a Google Business Profile linked to this domain.
We couldn't find a Yelp listing for this business. Local-business searches and recommendation engines lean on Yelp as a signal.
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
We couldn't find a LinkedIn Company Page for this business. B2B prospects look for it before reaching out.
We couldn't find an Apple Business Connect listing. Apple Maps visitors and Siri queries can't find you cleanly.
A contact form people can actually find
We couldn't find a visible contact form on your homepage.
Whether anyone's written about you lately
No news mentions of this domain in the last 30 days.
How long your domain has existed
Your domain has been registered for years — long enough to clear fraud-detection signals.
3 additional standards didn't apply to this site
Does it respect visitor privacy?55Solid
You have a terms of service page
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
California privacy opt-out link
No CCPA "Do Not Sell or Share My Personal Information" link found. If you have California visitors and sell or share data, this is required.
How many outside companies you let watch your visitors
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
2 additional standards didn't apply to this site
Is it fast?63Solid
Your site uses the newest connection style
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
How fast your site loads on a phone
Your homepage is mid-pack on mobile. Reasonable but Google's ranking signal rewards faster sites.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Photos lower on the page wait their turn
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
7 additional standards didn't apply to this site
Is email from this domain trustworthy?70Excellent
Keeps your email private in transit
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
You get reports when someone fakes your email
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
A clickable email link on your site
We couldn't find a tap-to-email link anywhere on your site.
What's actually running your email
We couldn't confidently identify which service is hosting your email.
Stops scammers from emailing customers as you
DMARC is enforcing — spoofed mail from your domain gets quarantined or rejected.
Lists who's allowed to email as your business
SPF is set and lists your sending services as approved senders.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
A real tool for sending newsletters
Your Email Service Provider is detectable — newsletters and marketing email have a real sending platform behind them.
Your email setup is under a hidden limit
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
2 additional standards didn't apply to this site
Is it safe to visit?73Excellent
Only your approved vendors can issue your padlock
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Your site is on the browser-baked-in safe list
Your domain isn't on Chrome's HSTS preload list. The first visit from a new browser still has a brief window where an attacker could intercept it.
Visitors connect faster on the first click
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
WordPress isn't leaking your usernames
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Private files aren't open to the public
Some common admin or developer paths are reachable from the public internet.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
Browser-level protections for visitors
Your site is sending the standard browser-protection headers.
Old TLS versions are turned off
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Your padlock isn't using outdated keys
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your padlock renews on a healthy schedule
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your site finishes its handshake quickly
Your TLS handshake completes quickly — under 300ms on a cold connection.
4 additional standards didn't apply to this site
Can people find this site?75Excellent
Whether you're listed with the Better Business Bureau
We couldn't find a BBB accreditation for this business. Older / risk-averse customers still look for the BBB seal.
How well your site feeds AI the right facts
We couldn't find any organization details in your page's structured data.
Hidden labels that explain your business to Google
Your homepage doesn't publish any Schema.org structured data. Search engines and AI tools fall back to guessing what your site is — and they guess wrong more often than not.
Whether you're letting AI assistants read your site
You aren't blocking any AI crawlers in your robots.txt.
How your site appears when shared or in search results
Your homepage has the title, description, OG, Twitter, and canonical tags.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
A trail showing where visitors are on your site
Your pages publish breadcrumb schema — search results show the path back to important sections.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
4 additional standards didn't apply to this site
Can everyone use it?100Excellent
You have an accessibility statement
Your accessibility statement page is published — visitors can find out what standards you commit to.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Your headings are in a sensible order
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this site