natw.org
E-commerce site, served through Fastly, with email running through google.
AI-readiness30Needs work
JSON-LD richness score for LLMs
We couldn't find any organization details in your page's structured data.
3 additional standards didn't apply to this category
Privacy47Needs work
No privacy policy page found. Required by GDPR, CCPA, and most app store listings.
Terms of service page presence
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
3 additional standards didn't apply to this category
Performance62Solid
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Lazy loading on below-fold images
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
8 additional standards didn't apply to this category
Security71Excellent
WordPress REST API user enumeration exposure
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Certificate key strength and signature algorithm
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
SSL certificate validity & expiration window
Your SSL certificate expires soon, or is already invalid.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
Some common admin or developer paths are reachable from the public internet.
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Certificate validity-period brevity
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your TLS handshake completes quickly — under 300ms on a cold connection.
8 additional standards didn't apply to this category
Email health79Excellent
DMARC aggregate reporting enabled (rua=)
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Lead magnet / signup incentive detected (free download, ebook, etc.)
We didn't find a lead magnet on your homepage — no free download, sample, or signup incentive. Visitors who aren't ready to buy have nothing to take with them.
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
SPF is set and lists your sending services as approved senders.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
Your published contact address is on your own domain, not a free inbox.
Newsletter signup form detected
Your homepage exposes a newsletter or signup form — visitors can subscribe without leaving the page.
Email Service Provider (ESP) detected
Your Email Service Provider is detectable — newsletters and marketing email have a real sending platform behind them.
SPF lookup count (10-limit deliverability check)
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Mailto: direct contact link present
Your site exposes a mailto: link visitors can tap to start a message.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this category
Brand presence83Excellent
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
Instagram presence (link from site → IG profile)
We couldn't find an Instagram profile linked from your site. For local / consumer-facing brands, Instagram is the lead channel.
Wayback Machine site age & last snapshot
Your site has been online for years — public archives have a long history of it.
9 additional standards didn't apply to this category
Accessibility86Excellent
No skip-to-content link is published. Keyboard users have to tab through every nav item on every page before reaching the content.
Every image on your homepage has alt text — screen readers can describe them.
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
2 additional standards didn't apply to this category
SEO93Excellent
Schema.org structured data presence
Your homepage doesn't publish any Schema.org structured data. Search engines and AI tools fall back to guessing what your site is — and they guess wrong more often than not.
Title, meta description, OG, Twitter cards, canonical
Your homepage has the title, description, OG, Twitter, and canonical tags.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Your pages publish breadcrumb schema — search results show the path back to important sections.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
5 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
18 additional standards planned, scorer not yet implemented.
Does it respect visitor privacy?47Needs work
You have a privacy policy page
No privacy policy page found. Required by GDPR, CCPA, and most app store listings.
You have a terms of service page
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
How many outside companies you let watch your visitors
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
3 additional standards didn't apply to this site
Is it fast?62Solid
Your site uses the newest connection style
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Photos lower on the page wait their turn
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
8 additional standards didn't apply to this site
Is it safe to visit?71Excellent
WordPress isn't leaking your usernames
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Visitors connect faster on the first click
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your padlock isn't using outdated keys
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Your padlock isn't about to expire
Your SSL certificate expires soon, or is already invalid.
Private files aren't open to the public
Some common admin or developer paths are reachable from the public internet.
Old TLS versions are turned off
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your padlock renews on a healthy schedule
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your site finishes its handshake quickly
Your TLS handshake completes quickly — under 300ms on a cold connection.
8 additional standards didn't apply to this site
Does this look like a real business?80Excellent
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
Whether anyone's written about you lately
No news mentions of this domain in the last 30 days.
How long your site has been online
Your site has been online for years — public archives have a long history of it.
Whether you have a Wikipedia entry
Your business has a Wikipedia entry — a strong reputation signal.
A contact form people can actually find
A visible contact form is reachable from your homepage.
7 additional standards didn't apply to this site
Is email from this domain trustworthy?80Excellent
You get reports when someone fakes your email
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Stops scammers from emailing customers as you
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
Lists who's allowed to email as your business
SPF is set and lists your sending services as approved senders.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
A real tool for sending newsletters
Your Email Service Provider is detectable — newsletters and marketing email have a real sending platform behind them.
Your email setup is under a hidden limit
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
A clickable email link on your site
Your site exposes a mailto: link visitors can tap to start a message.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this site
Can people find this site?84Excellent
How well your site feeds AI the right facts
We couldn't find any organization details in your page's structured data.
Hidden labels that explain your business to Google
Your homepage doesn't publish any Schema.org structured data. Search engines and AI tools fall back to guessing what your site is — and they guess wrong more often than not.
How your site appears when shared or in search results
Your homepage has the title, description, OG, Twitter, and canonical tags.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
A trail showing where visitors are on your site
Your pages publish breadcrumb schema — search results show the path back to important sections.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
8 additional standards didn't apply to this site
Can everyone use it?86Excellent
No skip-to-content link is published. Keyboard users have to tab through every nav item on every page before reaching the content.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Your headings are in a sensible order
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
2 additional standards didn't apply to this site