luluthebaker.com
Corporate / B2B site, served through Cloudflare, with email running through google.
Privacy40Needs work
No privacy policy page found. Required by GDPR, CCPA, and most app store listings.
Terms of service page presence
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
3 additional standards didn't apply to this category
Email health55Solid
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
No SPF record is published, so nothing tells mail providers who's allowed to send as you.
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
DMARC aggregate reporting enabled (rua=)
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Email Service Provider (ESP) detected
We couldn't identify which Email Service Provider (Mailchimp, Klaviyo, ConvertKit, etc.) you're using. Either you don't send marketing email, or the integration isn't visible from the homepage.
Lead magnet / signup incentive detected (free download, ebook, etc.)
We didn't find a lead magnet on your homepage — no free download, sample, or signup incentive. Visitors who aren't ready to buy have nothing to take with them.
Mailto: direct contact link present
We couldn't find a tap-to-email link anywhere on your site.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
Your published contact address is on your own domain, not a free inbox.
Newsletter signup form detected
Your homepage exposes a newsletter or signup form — visitors can subscribe without leaving the page.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this category
Brand presence66Excellent
Google Business Profile presence + rating
We couldn't find a Google Business Profile linked to this domain.
Yelp presence + rating + review count
We couldn't find a Yelp listing for this business. Local-business searches and recommendation engines lean on Yelp as a signal.
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
LinkedIn Company Page (presence + employee count + follower count)
We couldn't find a LinkedIn Company Page for this business. B2B prospects look for it before reaching out.
Apple Maps presence (Apple Business Connect)
We couldn't find an Apple Business Connect listing. Apple Maps visitors and Siri queries can't find you cleanly.
Wayback Machine site age & last snapshot
Your site has been online for years — public archives have a long history of it.
Instagram presence (link from site → IG profile)
Your Instagram profile is linked from your site.
6 additional standards didn't apply to this category
AI-readiness68Excellent
JSON-LD richness score for LLMs
We couldn't find any organization details in your page's structured data.
1 additional standard didn't apply to this category
Security78Excellent
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Your domain isn't on Chrome's HSTS preload list. The first visit from a new browser still has a brief window where an attacker could intercept it.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Certificate validity-period brevity
Your certificate lifetime is on the longer end (> 90 days). ACME-class certs renew every 60-90 days and rotate cleanly.
WordPress REST API user enumeration exposure
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
Some common admin or developer paths are reachable from the public internet.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
Your site is sending the standard browser-protection headers.
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Modern cipher suite preference
The handshake negotiates a modern AEAD cipher (AES-GCM or ChaCha20-Poly1305).
Forward secrecy is guaranteed by the negotiated handshake — past traffic stays unreadable even if your key leaks.
Certificate key strength and signature algorithm
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your server staples a fresh OCSP response — visitors don't have to round-trip to the CA on first connect.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your TLS handshake completes quickly — under 300ms on a cold connection.
2 additional standards didn't apply to this category
Accessibility82Excellent
Text on your homepage doesn't meet WCAG AA contrast minimums against its background. Visitors with low vision can't read parts of the page.
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Every image on your homepage has alt text — screen readers can describe them.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this category
Performance83Excellent
Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS)
Your homepage is slow on mobile. The data Google uses to rank pages says real visitors wait too long for it to feel ready.
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Lazy loading on below-fold images
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Font loading strategy (FOUT/FOIT/swap)
Your fonts swap in cleanly — text is readable in the system font while custom fonts download.
5 additional standards didn't apply to this category
SEO94Excellent
Title, meta description, OG, Twitter cards, canonical
Your homepage has the title, description, OG, Twitter, and canonical tags.
Schema.org structured data presence
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Your pages publish breadcrumb schema — search results show the path back to important sections.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
4 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
10 additional standards planned, scorer not yet implemented.
Does it respect visitor privacy?40Needs work
You have a privacy policy page
No privacy policy page found. Required by GDPR, CCPA, and most app store listings.
You have a terms of service page
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
How many outside companies you let watch your visitors
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
3 additional standards didn't apply to this site
Is email from this domain trustworthy?48Needs work
Stops scammers from emailing customers as you
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
Lists who's allowed to email as your business
No SPF record is published, so nothing tells mail providers who's allowed to send as you.
Keeps your email private in transit
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
You get reports when someone fakes your email
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
A real tool for sending newsletters
We couldn't identify which Email Service Provider (Mailchimp, Klaviyo, ConvertKit, etc.) you're using. Either you don't send marketing email, or the integration isn't visible from the homepage.
A clickable email link on your site
We couldn't find a tap-to-email link anywhere on your site.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this site
Does this look like a real business?54Needs work
Your listing on Google Maps and search
We couldn't find a Google Business Profile linked to this domain.
We couldn't find a Yelp listing for this business. Local-business searches and recommendation engines lean on Yelp as a signal.
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
We couldn't find a LinkedIn Company Page for this business. B2B prospects look for it before reaching out.
We couldn't find an Apple Business Connect listing. Apple Maps visitors and Siri queries can't find you cleanly.
Whether anyone's written about you lately
No news mentions of this domain in the last 30 days.
How long your site has been online
Your site has been online for years — public archives have a long history of it.
A contact form people can actually find
A visible contact form is reachable from your homepage.
3 additional standards didn't apply to this site
Is it safe to visit?78Excellent
Only your approved vendors can issue your padlock
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Your site is on the browser-baked-in safe list
Your domain isn't on Chrome's HSTS preload list. The first visit from a new browser still has a brief window where an attacker could intercept it.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Your padlock renews on a healthy schedule
Your certificate lifetime is on the longer end (> 90 days). ACME-class certs renew every 60-90 days and rotate cleanly.
WordPress isn't leaking your usernames
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Private files aren't open to the public
Some common admin or developer paths are reachable from the public internet.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
Browser-level protections for visitors
Your site is sending the standard browser-protection headers.
Old TLS versions are turned off
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
The padlock uses strong, modern math
The handshake negotiates a modern AEAD cipher (AES-GCM or ChaCha20-Poly1305).
Old recordings stay locked even if a key leaks
Forward secrecy is guaranteed by the negotiated handshake — past traffic stays unreadable even if your key leaks.
Your padlock isn't using outdated keys
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Visitors connect faster on the first click
Your server staples a fresh OCSP response — visitors don't have to round-trip to the CA on first connect.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your site finishes its handshake quickly
Your TLS handshake completes quickly — under 300ms on a cold connection.
2 additional standards didn't apply to this site
Can everyone use it?82Excellent
Text on your homepage doesn't meet WCAG AA contrast minimums against its background. Visitors with low vision can't read parts of the page.
Your headings are in a sensible order
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this site
Is it fast?83Excellent
How fast your site loads on a phone
Your homepage is slow on mobile. The data Google uses to rank pages says real visitors wait too long for it to feel ready.
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Photos lower on the page wait their turn
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
Your site uses a modern web connection
Your server speaks HTTP/2 — page loads multiplex over a single connection.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Your text shows up while fonts load
Your fonts swap in cleanly — text is readable in the system font while custom fonts download.
5 additional standards didn't apply to this site
Can people find this site?87Excellent
How well your site feeds AI the right facts
We couldn't find any organization details in your page's structured data.
How your site appears when shared or in search results
Your homepage has the title, description, OG, Twitter, and canonical tags.
Hidden labels that explain your business to Google
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Whether you're letting AI assistants read your site
You aren't blocking any AI crawlers in your robots.txt.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
A trail showing where visitors are on your site
Your pages publish breadcrumb schema — search results show the path back to important sections.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
5 additional standards didn't apply to this site