hoa.org.uk
Corporate / B2B site, served through Cloudflare, with email running through google.
AI-readiness50Needs work
JSON-LD richness score for LLMs
We couldn't find any organization details in your page's structured data.
3 additional standards didn't apply to this category
Privacy72Excellent
Cookie scan — actual cookies set on first load
Your homepage sets non-essential cookies before the visitor consents. Under GDPR this is non-compliant — cookies should fire only after explicit opt-in.
Cookie banner presence + CMP detection
No cookie banner detected, but trackers are present. If you serve EU or California traffic, this is a compliance gap.
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
1 additional standard didn't apply to this category
Brand presence76Excellent
Google Business Profile presence + rating
We couldn't find a Google Business Profile linked to this domain.
Yelp presence + rating + review count
We couldn't find a Yelp listing for this business. Local-business searches and recommendation engines lean on Yelp as a signal.
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
Apple Maps presence (Apple Business Connect)
We couldn't find an Apple Business Connect listing. Apple Maps visitors and Siri queries can't find you cleanly.
Wayback Machine site age & last snapshot
Your site has been online for years — public archives have a long history of it.
LinkedIn Company Page (presence + employee count + follower count)
Your LinkedIn Company Page is live with employees and followers — B2B prospects can verify you exist.
Instagram presence (link from site → IG profile)
Your Instagram profile is linked from your site.
5 additional standards didn't apply to this category
SEO80Excellent
No breadcrumb schema is published. Search engines can't show breadcrumb trails under your listings, and visitors lose the trail to important pages.
FAQ / HowTo schema (where applicable)
No FAQ or HowTo schema found. If your pages answer common questions, marking them up gets you rich-result panels in search.
Title, meta description, OG, Twitter cards, canonical
Your homepage has the title, description, OG, Twitter, and canonical tags.
Schema.org structured data presence
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
4 additional standards didn't apply to this category
Performance86Excellent
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS)
Your homepage loads fast on mobile — the metrics Google uses for ranking are in the green.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Lazy loading on below-fold images
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
Font loading strategy (FOUT/FOIT/swap)
Your fonts swap in cleanly — text is readable in the system font while custom fonts download.
Web App Manifest (manifest.json)
Your Web App Manifest is published — visitors can install your site as a home-screen app.
4 additional standards didn't apply to this category
Accessibility86Excellent
No skip-to-content link is published. Keyboard users have to tab through every nav item on every page before reaching the content.
Every image on your homepage has alt text — screen readers can describe them.
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
2 additional standards didn't apply to this category
Security88Excellent
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Certificate validity-period brevity
Your certificate lifetime is on the longer end (> 90 days). ACME-class certs renew every 60-90 days and rotate cleanly.
WordPress REST API user enumeration exposure
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
None of the common admin or developer paths are publicly reachable.
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Modern cipher suite preference
The handshake negotiates a modern AEAD cipher (AES-GCM or ChaCha20-Poly1305).
Forward secrecy is guaranteed by the negotiated handshake — past traffic stays unreadable even if your key leaks.
Certificate key strength and signature algorithm
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your server staples a fresh OCSP response — visitors don't have to round-trip to the CA on first connect.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your TLS handshake completes quickly — under 300ms on a cold connection.
6 additional standards didn't apply to this category
Email health93Excellent
Lead magnet / signup incentive detected (free download, ebook, etc.)
We didn't find a lead magnet on your homepage — no free download, sample, or signup incentive. Visitors who aren't ready to buy have nothing to take with them.
DMARC is enforcing — spoofed mail from your domain gets quarantined or rejected.
SPF is set and lists your sending services as approved senders.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
DMARC aggregate reporting enabled (rua=)
You're set up to receive daily DMARC reports of spoofing attempts.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
Your published contact address is on your own domain, not a free inbox.
Newsletter signup form detected
Your homepage exposes a newsletter or signup form — visitors can subscribe without leaving the page.
Email Service Provider (ESP) detected
Your Email Service Provider is detectable — newsletters and marketing email have a real sending platform behind them.
SPF lookup count (10-limit deliverability check)
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Mailto: direct contact link present
Your site exposes a mailto: link visitors can tap to start a message.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
9 additional standards planned, scorer not yet implemented.
Does this look like a real business?63Solid
Your listing on Google Maps and search
We couldn't find a Google Business Profile linked to this domain.
We couldn't find a Yelp listing for this business. Local-business searches and recommendation engines lean on Yelp as a signal.
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
We couldn't find an Apple Business Connect listing. Apple Maps visitors and Siri queries can't find you cleanly.
How long your site has been online
Your site has been online for years — public archives have a long history of it.
Your LinkedIn Company Page is live with employees and followers — B2B prospects can verify you exist.
A contact form people can actually find
A visible contact form is reachable from your homepage.
3 additional standards didn't apply to this site
Does it respect visitor privacy?72Excellent
What your site actually drops on visitors' phones
Your homepage sets non-essential cookies before the visitor consents. Under GDPR this is non-compliant — cookies should fire only after explicit opt-in.
Cookie consent banner for European visitors
No cookie banner detected, but trackers are present. If you serve EU or California traffic, this is a compliance gap.
How many outside companies you let watch your visitors
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
You have a terms of service page
Your terms of service page is reachable from the homepage.
1 additional standard didn't apply to this site
Can people find this site?76Excellent
A trail showing where visitors are on your site
No breadcrumb schema is published. Search engines can't show breadcrumb trails under your listings, and visitors lose the trail to important pages.
Common questions answered in a Google-friendly way
No FAQ or HowTo schema found. If your pages answer common questions, marking them up gets you rich-result panels in search.
How well your site feeds AI the right facts
We couldn't find any organization details in your page's structured data.
How your site appears when shared or in search results
Your homepage has the title, description, OG, Twitter, and canonical tags.
Hidden labels that explain your business to Google
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
7 additional standards didn't apply to this site
Is it fast?86Excellent
Your site uses the newest connection style
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
How fast your site loads on a phone
Your homepage loads fast on mobile — the metrics Google uses for ranking are in the green.
Your site uses a modern web connection
Your server speaks HTTP/2 — page loads multiplex over a single connection.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Photos lower on the page wait their turn
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
Your text shows up while fonts load
Your fonts swap in cleanly — text is readable in the system font while custom fonts download.
Your site can be saved to a phone's home screen
Your Web App Manifest is published — visitors can install your site as a home-screen app.
4 additional standards didn't apply to this site
Can everyone use it?86Excellent
No skip-to-content link is published. Keyboard users have to tab through every nav item on every page before reaching the content.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Your headings are in a sensible order
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
2 additional standards didn't apply to this site
Is it safe to visit?88Excellent
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Your padlock renews on a healthy schedule
Your certificate lifetime is on the longer end (> 90 days). ACME-class certs renew every 60-90 days and rotate cleanly.
WordPress isn't leaking your usernames
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
Private files aren't open to the public
None of the common admin or developer paths are publicly reachable.
Old TLS versions are turned off
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
The padlock uses strong, modern math
The handshake negotiates a modern AEAD cipher (AES-GCM or ChaCha20-Poly1305).
Old recordings stay locked even if a key leaks
Forward secrecy is guaranteed by the negotiated handshake — past traffic stays unreadable even if your key leaks.
Your padlock isn't using outdated keys
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Visitors connect faster on the first click
Your server staples a fresh OCSP response — visitors don't have to round-trip to the CA on first connect.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your site finishes its handshake quickly
Your TLS handshake completes quickly — under 300ms on a cold connection.
6 additional standards didn't apply to this site
Is email from this domain trustworthy?98Excellent
Stops scammers from emailing customers as you
DMARC is enforcing — spoofed mail from your domain gets quarantined or rejected.
Lists who's allowed to email as your business
SPF is set and lists your sending services as approved senders.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
You get reports when someone fakes your email
You're set up to receive daily DMARC reports of spoofing attempts.
A real tool for sending newsletters
Your Email Service Provider is detectable — newsletters and marketing email have a real sending platform behind them.
Your email setup is under a hidden limit
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
A clickable email link on your site
Your site exposes a mailto: link visitors can tap to start a message.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this site