danawhitenutrition.com
17-year-old e-commerce site based in United States, served through cloudflare, with email running through google.
Performance51Needs work
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Lazy loading on below-fold images
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Font loading strategy (FOUT/FOIT/swap)
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS)
Your homepage loads fast on mobile — the metrics Google uses for ranking are in the green.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
6 additional standards didn't apply to this category
Email health58Solid
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
No SPF record is published, so nothing tells mail providers who's allowed to send as you.
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
DMARC aggregate reporting enabled (rua=)
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Email Service Provider (ESP) detected
We couldn't identify which Email Service Provider (Mailchimp, Klaviyo, ConvertKit, etc.) you're using. Either you don't send marketing email, or the integration isn't visible from the homepage.
Lead magnet / signup incentive detected (free download, ebook, etc.)
We didn't find a lead magnet on your homepage — no free download, sample, or signup incentive. Visitors who aren't ready to buy have nothing to take with them.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
Your published contact address is on your own domain, not a free inbox.
Newsletter signup form detected
Your homepage exposes a newsletter or signup form — visitors can subscribe without leaving the page.
Mailto: direct contact link present
Your site exposes a mailto: link visitors can tap to start a message.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this category
Security67Excellent
WordPress REST API user enumeration exposure
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Your site isn't sending any of the standard browser-protection headers.
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Certificate key strength and signature algorithm
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
None of the common admin or developer paths are publicly reachable.
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Certificate validity-period brevity
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your TLS handshake completes quickly — under 300ms on a cold connection.
5 additional standards didn't apply to this category
AI-readiness68Excellent
JSON-LD richness score for LLMs
We couldn't find any organization details in your page's structured data.
1 additional standard didn't apply to this category
Privacy73Excellent
CCPA "Do Not Sell or Share My Personal Information" link
No CCPA "Do Not Sell or Share My Personal Information" link found. If you have California visitors and sell or share data, this is required.
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
2 additional standards didn't apply to this category
Brand presence86Excellent
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
Wayback Machine site age & last snapshot
Your site has been online for years — public archives have a long history of it.
Your domain has been registered for years — long enough to clear fraud-detection signals.
Instagram presence (link from site → IG profile)
Your Instagram profile is linked from your site.
9 additional standards didn't apply to this category
SEO91Excellent
Title, meta description, OG, Twitter cards, canonical
Your homepage is missing one or more of the standard social-share and search-preview tags.
Schema.org structured data presence
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Your pages publish breadcrumb schema — search results show the path back to important sections.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
4 additional standards didn't apply to this category
Accessibility93Excellent
Text on your homepage doesn't meet WCAG AA contrast minimums against its background. Visitors with low vision can't read parts of the page.
Every image on your homepage has alt text — screen readers can describe them.
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
18 additional standards planned, scorer not yet implemented.
Is it fast?51Needs work
Your site uses the newest connection style
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Photos lower on the page wait their turn
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Your text shows up while fonts load
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
How fast your site loads on a phone
Your homepage loads fast on mobile — the metrics Google uses for ranking are in the green.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
6 additional standards didn't apply to this site
Is email from this domain trustworthy?52Needs work
Stops scammers from emailing customers as you
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
Lists who's allowed to email as your business
No SPF record is published, so nothing tells mail providers who's allowed to send as you.
Keeps your email private in transit
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
You get reports when someone fakes your email
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
A real tool for sending newsletters
We couldn't identify which Email Service Provider (Mailchimp, Klaviyo, ConvertKit, etc.) you're using. Either you don't send marketing email, or the integration isn't visible from the homepage.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
A clickable email link on your site
Your site exposes a mailto: link visitors can tap to start a message.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this site
Is it safe to visit?67Excellent
WordPress isn't leaking your usernames
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Browser-level protections for visitors
Your site isn't sending any of the standard browser-protection headers.
Only your approved vendors can issue your padlock
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Visitors connect faster on the first click
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your padlock isn't using outdated keys
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
Private files aren't open to the public
None of the common admin or developer paths are publicly reachable.
Old TLS versions are turned off
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your padlock renews on a healthy schedule
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your site finishes its handshake quickly
Your TLS handshake completes quickly — under 300ms on a cold connection.
5 additional standards didn't apply to this site
Does it respect visitor privacy?73Excellent
California privacy opt-out link
No CCPA "Do Not Sell or Share My Personal Information" link found. If you have California visitors and sell or share data, this is required.
How many outside companies you let watch your visitors
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
You have a terms of service page
Your terms of service page is reachable from the homepage.
2 additional standards didn't apply to this site
Does this look like a real business?76Excellent
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
Whether anyone's written about you lately
No news mentions of this domain in the last 30 days.
How long your site has been online
Your site has been online for years — public archives have a long history of it.
How long your domain has existed
Your domain has been registered for years — long enough to clear fraud-detection signals.
A contact form people can actually find
A visible contact form is reachable from your homepage.
6 additional standards didn't apply to this site
Can people find this site?85Excellent
How well your site feeds AI the right facts
We couldn't find any organization details in your page's structured data.
How your site appears when shared or in search results
Your homepage is missing one or more of the standard social-share and search-preview tags.
Hidden labels that explain your business to Google
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Whether you're letting AI assistants read your site
You aren't blocking any AI crawlers in your robots.txt.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
A trail showing where visitors are on your site
Your pages publish breadcrumb schema — search results show the path back to important sections.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
5 additional standards didn't apply to this site
Can everyone use it?93Excellent
Text on your homepage doesn't meet WCAG AA contrast minimums against its background. Visitors with low vision can't read parts of the page.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Your headings are in a sensible order
Your heading levels are properly nested — H1, then H2s, then H3s — and screen readers can navigate the outline.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this site