bioprimemedical.com
3-year-old corporate / B2B site based in Canada, served through cloudflare, with email running through google.
Performance48Needs work
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Font loading strategy (FOUT/FOIT/swap)
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
Lazy loading on below-fold images
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
7 additional standards didn't apply to this category
Privacy63Solid
Terms of service page presence
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
3 additional standards didn't apply to this category
Email health72Excellent
DMARC aggregate reporting enabled (rua=)
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Lead magnet / signup incentive detected (free download, ebook, etc.)
We didn't find a lead magnet on your homepage — no free download, sample, or signup incentive. Visitors who aren't ready to buy have nothing to take with them.
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
Mailto: direct contact link present
We couldn't find a tap-to-email link anywhere on your site.
SPF is set and lists your sending services as approved senders.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
Your published contact address is on your own domain, not a free inbox.
SPF lookup count (10-limit deliverability check)
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
5 additional standards didn't apply to this category
Brand presence73Excellent
Google Business Profile presence + rating
We couldn't find a Google Business Profile linked to this domain.
Yelp presence + rating + review count
We couldn't find a Yelp listing for this business. Local-business searches and recommendation engines lean on Yelp as a signal.
Apple Maps presence (Apple Business Connect)
We couldn't find an Apple Business Connect listing. Apple Maps visitors and Siri queries can't find you cleanly.
Your domain is brand-new — visitors and fraud filters treat it as suspicious by default.
Wayback Machine site age & last snapshot
Your site has been online for years — public archives have a long history of it.
7 additional standards didn't apply to this category
Security82Excellent
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Certificate key strength and signature algorithm
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
WordPress REST API user enumeration exposure
Your WordPress REST API doesn't leak usernames — attackers can't list accounts without already being authenticated.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
None of the common admin or developer paths are publicly reachable.
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Certificate validity-period brevity
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your TLS handshake completes quickly — under 300ms on a cold connection.
8 additional standards didn't apply to this category
Accessibility85Excellent
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
Your accessibility statement page is published — visitors can find out what standards you commit to.
Every image on your homepage has alt text — screen readers can describe them.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
1 additional standard didn't apply to this category
SEO87Excellent
Better Business Bureau accreditation
We couldn't find a BBB accreditation for this business. Older / risk-averse customers still look for the BBB seal.
Schema.org type validity (parsed JSON-LD)
We didn't find any structured-data tags on your homepage.
Title, meta description, OG, Twitter cards, canonical
Your homepage has the title, description, OG, Twitter, and canonical tags.
Schema.org structured data presence
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Your pages publish breadcrumb schema — search results show the path back to important sections.
FAQ / HowTo schema (where applicable)
Your pages publish FAQ / HowTo schema — eligible for rich-result panels in search.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
3 additional standards didn't apply to this category
AI-readiness87Excellent
JSON-LD richness score for LLMs
Your homepage exposes organization details AI tools can pull from.
3 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
14 additional standards planned, scorer not yet implemented.
Is it fast?48Needs work
Your site uses the newest connection style
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Your text shows up while fonts load
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
Photos lower on the page wait their turn
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
7 additional standards didn't apply to this site
Does this look like a real business?60Solid
Your listing on Google Maps and search
We couldn't find a Google Business Profile linked to this domain.
We couldn't find a Yelp listing for this business. Local-business searches and recommendation engines lean on Yelp as a signal.
We couldn't find an Apple Business Connect listing. Apple Maps visitors and Siri queries can't find you cleanly.
How long your domain has existed
Your domain is brand-new — visitors and fraud filters treat it as suspicious by default.
Whether anyone's written about you lately
No news mentions of this domain in the last 30 days.
How long your site has been online
Your site has been online for years — public archives have a long history of it.
A contact form people can actually find
A visible contact form is reachable from your homepage.
4 additional standards didn't apply to this site
Does it respect visitor privacy?63Solid
You have a terms of service page
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
How many outside companies you let watch your visitors
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
3 additional standards didn't apply to this site
Is email from this domain trustworthy?73Excellent
You get reports when someone fakes your email
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Stops scammers from emailing customers as you
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
A clickable email link on your site
We couldn't find a tap-to-email link anywhere on your site.
Lists who's allowed to email as your business
SPF is set and lists your sending services as approved senders.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
Your email setup is under a hidden limit
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
4 additional standards didn't apply to this site
Is it safe to visit?82Excellent
Visitors connect faster on the first click
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your padlock isn't using outdated keys
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
WordPress isn't leaking your usernames
Your WordPress REST API doesn't leak usernames — attackers can't list accounts without already being authenticated.
Private files aren't open to the public
None of the common admin or developer paths are publicly reachable.
Old TLS versions are turned off
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your padlock renews on a healthy schedule
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your site finishes its handshake quickly
Your TLS handshake completes quickly — under 300ms on a cold connection.
8 additional standards didn't apply to this site
Can everyone use it?85Excellent
Your headings are in a sensible order
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
You have an accessibility statement
Your accessibility statement page is published — visitors can find out what standards you commit to.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
1 additional standard didn't apply to this site
Can people find this site?87Excellent
Whether you're listed with the Better Business Bureau
We couldn't find a BBB accreditation for this business. Older / risk-averse customers still look for the BBB seal.
Whether your behind-the-scenes labels are valid
We didn't find any structured-data tags on your homepage.
How well your site feeds AI the right facts
Your homepage exposes organization details AI tools can pull from.
How your site appears when shared or in search results
Your homepage has the title, description, OG, Twitter, and canonical tags.
Hidden labels that explain your business to Google
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
A trail showing where visitors are on your site
Your pages publish breadcrumb schema — search results show the path back to important sections.
Common questions answered in a Google-friendly way
Your pages publish FAQ / HowTo schema — eligible for rich-result panels in search.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
6 additional standards didn't apply to this site