autocenter-kemerovo.ru
E-commerce site based in Estonia, served through cloudflare, with email running through custom-or-self-hosted.
Security54Needs work
Your site isn't sending any of the standard browser-protection headers.
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Certificate chain completeness
Your server doesn't send the full intermediate chain. Some devices have to chase it down, and a few will fail entirely.
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Embedded SCT count (Certificate Transparency)
No Certificate Transparency SCTs were embedded. Chrome and Safari will reject this cert in stricter modes.
Certificate validity-period brevity
Your certificate is valid for over a year. Move to an ACME-class issuer that auto-renews on a 90-day cycle.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Certificate key strength and signature algorithm
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Your certificate issuer isn't on the tier-1 trust list. Move to a mainstream public CA.
Your TLS handshake is on the slower side. A CDN with anycast edges and session resumption usually cuts this in half.
WordPress REST API user enumeration exposure
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
Some common admin or developer paths are reachable from the public internet.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
5 additional standards didn't apply to this category
Brand presence56Solid
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
We couldn't find a Facebook Page linked from your site. Many consumers still check Facebook before booking or buying.
Instagram presence (link from site → IG profile)
We couldn't find an Instagram profile linked from your site. For local / consumer-facing brands, Instagram is the lead channel.
Wayback Machine site age & last snapshot
Your site has been online for years — public archives have a long history of it.
11 additional standards didn't apply to this category
Performance58Solid
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Lazy loading on below-fold images
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Font loading strategy (FOUT/FOIT/swap)
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS)
Your homepage is mid-pack on mobile. Reasonable but Google's ranking signal rewards faster sites.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
6 additional standards didn't apply to this category
AI-readiness62Solid
JSON-LD richness score for LLMs
We couldn't find any organization details in your page's structured data.
1 additional standard didn't apply to this category
Email health63Solid
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
DMARC aggregate reporting enabled (rua=)
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Mailto: direct contact link present
We couldn't find a tap-to-email link anywhere on your site.
Lead magnet / signup incentive detected (free download, ebook, etc.)
We didn't find a lead magnet on your homepage — no free download, sample, or signup incentive. Visitors who aren't ready to buy have nothing to take with them.
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
Email provider class (Workspace / 365 / Zoho / self-hosted / shared)
We couldn't confidently identify which service is hosting your email.
SPF is set and lists your sending services as approved senders.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
Free-email exposure on contact page (gmail/yahoo/outlook visible)
Your published contact address is on your own domain, not a free inbox.
SPF lookup count (10-limit deliverability check)
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Email forwarding service detected (improvmx, forwardemail, etc.)
Mail to this domain is being forwarded — you have working email reachability.
4 additional standards didn't apply to this category
Privacy70Excellent
Terms of service page presence
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
3 additional standards didn't apply to this category
Accessibility72Excellent
Some images on your homepage are missing alt text. Screen reader users hear silence where they should hear a description.
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this category
SEO84Excellent
Schema.org structured data presence
Your homepage doesn't publish any Schema.org structured data. Search engines and AI tools fall back to guessing what your site is — and they guess wrong more often than not.
Title, meta description, OG, Twitter cards, canonical
Your homepage has the title, description, OG, Twitter, and canonical tags.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Your pages publish breadcrumb schema — search results show the path back to important sections.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
4 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
19 additional standards planned, scorer not yet implemented.
Is it safe to visit?54Needs work
Browser-level protections for visitors
Your site isn't sending any of the standard browser-protection headers.
Only your approved vendors can issue your padlock
There's no CAA record at your registrar saying which companies are allowed to issue certificates for you.
Your padlock loads cleanly on every device
Your server doesn't send the full intermediate chain. Some devices have to chase it down, and a few will fail entirely.
Visitors connect faster on the first click
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Your certificate is publicly logged
No Certificate Transparency SCTs were embedded. Chrome and Safari will reject this cert in stricter modes.
Your padlock renews on a healthy schedule
Your certificate is valid for over a year. Move to an ACME-class issuer that auto-renews on a 90-day cycle.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your padlock isn't using outdated keys
Your certificate uses outdated key strength or a SHA-1 signature. Reissue with a modern ACME-class cert.
Your padlock comes from a reputable vendor
Your certificate issuer isn't on the tier-1 trust list. Move to a mainstream public CA.
Your site finishes its handshake quickly
Your TLS handshake is on the slower side. A CDN with anycast edges and session resumption usually cuts this in half.
WordPress isn't leaking your usernames
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Private files aren't open to the public
Some common admin or developer paths are reachable from the public internet.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
Old TLS versions are turned off
Only modern TLS (1.2 and above) is offered — TLS 1.0 and 1.1 are turned off.
5 additional standards didn't apply to this site
Does this look like a real business?57Solid
We couldn't find a Trustpilot listing. Many consumers check Trustpilot before buying — a missing listing reads as a missing reputation.
A contact form people can actually find
We couldn't find a visible contact form on your homepage.
Whether anyone's written about you lately
No news mentions of this domain in the last 30 days.
How long your site has been online
Your site has been online for years — public archives have a long history of it.
7 additional standards didn't apply to this site
Is it fast?58Solid
Your site uses the newest connection style
Your server still serves over the older HTTP/2 protocol — not the newer, faster HTTP/3.
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Photos lower on the page wait their turn
Images below the fold aren't lazy-loaded — visitors download them up front even if they never scroll that far.
Your text shows up while fonts load
Your fonts aren't using font-display: swap. Visitors see invisible text for a moment while the font downloads — Google penalises this.
How fast your site loads on a phone
Your homepage is mid-pack on mobile. Reasonable but Google's ranking signal rewards faster sites.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
6 additional standards didn't apply to this site
Is email from this domain trustworthy?63Solid
Keeps your email private in transit
No MTA-STS or TLS-RPT policy is published — incoming mail could be downgraded to plaintext.
You get reports when someone fakes your email
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
A clickable email link on your site
We couldn't find a tap-to-email link anywhere on your site.
Stops scammers from emailing customers as you
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
What's actually running your email
We couldn't confidently identify which service is hosting your email.
Lists who's allowed to email as your business
SPF is set and lists your sending services as approved senders.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
Your email setup is under a hidden limit
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Your email is being forwarded, not hosted
Mail to this domain is being forwarded — you have working email reachability.
3 additional standards didn't apply to this site
Does it respect visitor privacy?70Excellent
You have a terms of service page
No terms of service page found. Without one, you have no contractual basis for the relationship with your visitors.
How many outside companies you let watch your visitors
Your homepage loads a reasonable number of third-party services — clean privacy footprint.
3 additional standards didn't apply to this site
Can everyone use it?72Excellent
Your photos have written descriptions
Some images on your homepage are missing alt text. Screen reader users hear silence where they should hear a description.
Your headings are in a sensible order
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this site
Can people find this site?78Excellent
How well your site feeds AI the right facts
We couldn't find any organization details in your page's structured data.
Hidden labels that explain your business to Google
Your homepage doesn't publish any Schema.org structured data. Search engines and AI tools fall back to guessing what your site is — and they guess wrong more often than not.
Whether you're letting AI assistants read your site
You aren't blocking any AI crawlers in your robots.txt.
How your site appears when shared or in search results
Your homepage has the title, description, OG, Twitter, and canonical tags.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
A trail showing where visitors are on your site
Your pages publish breadcrumb schema — search results show the path back to important sections.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
5 additional standards didn't apply to this site